Monday, August 2, 2010

Task 6a: Video Reflections - Human centred design

2nd August, 2010

The world around us is rapidly changing, and so does the design world. In a design world, designers must keep up with the speed of the changing world and think ahead of everyone, developed new concepts and ideas which help human to have a better quality of life. Good designs are not just about the overall appearance of the product, but also how user friendly it can be. Designs are all around us, everything requires a design. David Kelley’s video Human centred design features the philosophies of changing design and analysis the new products designed by designers.

It is exciting to have the chance to see the new products he showed, the first design he talked about was the RF tag and scanning device for the Prada stores, the product is amazing as it is a new technology that was never seen before, Prada wanted a design that has a cultural role, and it can show the details of products by remotely pointing at the product, hence giving the staff a easier data gathering and management. Also the closet display in the Prada store is a 3D scanner which scans the RF tags in the closet, and the touch screen allows the customers to gain more information about the clothing in the closet. Prada store had also used the liquid crystal glass changing room that allows the person in the change room to switch the glass from transparent to grey and grey to transparent, this allows the person to have privacy in the change room, but also show others outside to review, which is convenient for both people inside and outside of the change room. There is also a design in the change room which is called the magic mirror, it is a plasma screen that enables the person to have multiple views of their clothes by has a 3 second delay on the mirror, which I believe to be a very intelligent design, as it happens around us, but yet the designer of it thought of the problem people have while trying on a cloth, and thought of a solution to solve the problem and making it easier for the user.

Another design that was mentioned in the video was the installation in a museum in London, it is about 16 meters tall, and it is a series of digital screens based on the London subway system, it shows the comments people made about the museum and can be read on the screens, which I believe to be a visual decoration, but the nicely designed room is a pleasure to view.
The cubical square in the office is an ordinary box which fits a person in there for working, but I really like the design of new cubical, it transform a ordinary office into a playful workspace, the colour choice was one of the main reason that it gave life to the environment, also the semi-transparent wall gives the room visually more spaces, and the use of wall as drawers are very space efficient. A nice working environment does not only make a room looks better, but the employees will be working more efficiently with better environment, and I do strongly believe that a design can affect the way a person thinks.

Another amazing design is the spyfish, which I believe that it can be a revolution to the science world, the aim of the design is to let person experience diving without having to get wet, but I see the design as a way to investigate the habitat of wildlife. But as it purpose is for, it is a good way for people that cannot swim to experience the life in the ocean, and learn the fun of being underwater. And it can dive to 500ft where light cannot possibility pass through, but the built in light allows the user to see what is under the water that cannot be seen with naked eyes by diving into the ocean, the concept of the product is interesting and I believe it will be used as a research tool for scientist in future, and be able to dive in deeper in the ocean, which can reduce the cost and danger of human diving in water.

Design is not just for developed countries and rich people, it can also help poor countries and change their life, in the video, David Kelley suggested a low cost pump, which is manually operated to grill wells. The target audience are farmers in Kenya, it is a agricultural based country which its GDP is highly depended on farming, and due to the weathering condition, the production of crops are highly restricted, but the design of the low cost well driller has generated 30,000 jobs for Kenya people, and the sales of the product has gone to 0.6% of the country’s GDP, which we can see how design can be a big impact to not just people, but to the economy of a country.

David Kelley concluded the video with a sense of humor by putting a digital cap on, which suggest to the basic idea of the fun you can gain from design, and the process of design is fun. The video suggest human centered design can be recognised in a lot of designs. This video is important for industrial designers to see, because it is important for designers to understand the world around us, and the changes the world is making nowadays.

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