Monday, September 10, 2012

Project 1: Cormack

Product:
Vitamin tablets container

Name:
Vitaball Mammal Head

Target market:
Aged 3 to 8

 Tablet shapes:
Sphere

Refillable:
Yes

Rationale:
The Vitaball Mammal Head is a vitamin tablet container designed for children between 3 to 8 years old, and the reason for the vitamin tablets containers to be redesigned is because of children’s lack of self control, which leads to 5 main design problem of their current design.

  • ·         Spilling
  • ·         Lack of attractiveness
  • ·         Risk of scratching hands
  • ·         Grip hard to open
  • ·         Overdose

And the Vitaball Mammal Head container can solve the problems, the main feature of the container is the push head design, and that can solve the problem of spilling and children do not have to put their hands in the container and can avoid the risk of scratching hand, and the mouth will open as the head is pushed down, though the use of bone pieces, the mouth will pull back and shut itself.
Also, the animal figure can attract children to take the tablet, however, it attract the children to take the tablet, and the children lock can allow the parents to lock the container and avoid children from overdose of tablets.
The Internal package has a pattern that allows the sphere tablets to roll to the mouth part, and a tablet will roll out by pressing the eye, also, the change in eye indicate the state the package is at, and interact with the children.






5 comments:

  1. Hi Frankie. This is an entertaining tiger themed vitamin dispenser. I like how the eyes change according to the action. You've said that the dispenser can be refilled and I was wondering what this refill looks like? Perhaps it could be a sealed plastic film packet that parents can purchase, tear and empty into the dispenser. Nice job.

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  2. I like your design simply because it looks very friendly to kid and can solve all of the problem you have listed out. the tiger shape are attractive. the mechanism is simple but effective to prevent overdose.
    Orange is for vitamin, we can see that easily. However, I think it is nice if u can reduce the amount of using orange colour. U can blend it with other colours eg white and blue , so to achieve a better balance. Because to me orange is quite strong for kid and food packaging, especially pharmacy product. :)) beside, i have seen your real model, i reckon it is smaller , so it is better fitted in kid's hand

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  3. This design solve the problem of children have trouble getting the vitamin out of the container effectively. I quite like the design that putting the bottom stand inside the body part, it would make it easier for transporting and putting on the shelf.
    Adding a large rendered hero shot in your poster would be better.

    ReplyDelete
  4. Vitaball Mammal Head is a cute and playful product. Because the way of getting vitamin out of the container is very interesting. The tiger's facial expression will change when press the tiger's head down to get vitamin. The tiger's expression is cute and I think children will be attracted by this character.

    ReplyDelete
  5. i like your design and i think the shape and color is very attractive to children and the graphic is nice too

    ReplyDelete