Project 2: Six Can Beverage Pack

Brief: C – Six Can Beverage Pack
Product Name: IMPACT
Product: 250mL 6 can energy drink pack
Theme: Strong, tough, prison break
Special Feature: Opens from front by breaking open the bars

Brief C challenge is to design a six can beverage pack, in which I choose to design a beverage pack for 250mL 6 can energy drink. Researches were done on currently existing packages, including energy drinks and alcoholic drinks. The researches have shown the current 6 pack packages focus on the graphics design instead of the package and the way they are putted together. The current design of energy drinks are mostly in box shapes with all sides covered to maximize the graphics that can be placed on the package, or a sheet of cardboard folded to form a top, front, bottom, and back cover, which can minimize the amount of material required for the package.

The design of “IMPACT” energy drinks focus on the package as well as the graphics, the target audiences of “IMPACT” are teenagers to mature male who admire strong and toughness, having a behind bars feeling to it. Which is the reason the design of the package are based according to prisons.

The design “IMPACT” package is a locked up cell with only one side reveling what is inside, which is the same principle of prison, having 3 sides of walls, and one side with bars locking up the prisoners. Therefore the only way user can gain access to the energy drink is to break open the bars, which is what the design purposely done for. The users are required to rip open the bars to get the drinks.

As for the graphics of the design, it uses the very basic color of black and white, and it does not consist of many unnecessary graphics, which fits the environment of a prison where there isn’t much color and entertainment to it. However, the graphics used are very explosive, almost giving the users a big bang strong feeling.

The cost of manufacturing this package will be the same as any other 6 pack packaging, because the surface area required for the package is the box design of other energy drinks, and since they are rectangular shape, they can be stacked together, which can be easily transported.